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Our Fashion Journey

Born out of a passion for Indian craftsmanship and the desire to make ethnic wear accessible to everyone, Ida started with a simple idea: to redefine traditional clothing for the modern individual. Our journey began in 2024 with a small team of dreamers and artisans dedicated to bringing high-quality kurtis and ethnic outfits to your wardrobe. Today, we’re proud to be a growing family of fashion enthusiasts who value authenticity and innovation.

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